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The One That Got Away: Why Timing Is Everything in Real Estate

Written by Wendy Montroy, REALTOR®, SRS®, SFR® | Oct 20, 2025 8:41:26 PM

It happens all the time. You walk through a home that checks all your boxes: the right price, location, layout, and updates, but you want to “sleep on it.” The next morning, you find out it’s gone. Pending. Sold. To someone who moved just a little faster.

Although many homes are on the market right now, well-priced homes still stand out. Savvy buyers research, compare values, and watch for price drops or new listings that match their goals. When they find the right home, especially one priced correctly and that shows well, they act fast.

The truth is, if a home is priced right, it will sell fast and often for top dollar. Buyers recognize a good value when they see one, and they don’t wait around.

If you’re a buyer, preparation is everything. Before you start touring homes, make sure:

  • You’re pre-approved (not just pre-qualified)

  • You understand your budget and comfort zone

  • You’ve discussed your must-haves and dealbreakers

  • You’re working with an agent who watches new listings daily and can move fast when the right one appears

That way, when you find the home you want, you can make a confident, informed offer without delay.

If you’re a seller, this should be encouraging. Buyers are active and ready, but they’re also smart. Pricing your home correctly from day one and making a great first impression can make all the difference. The homes that check those boxes are the ones getting strong results.

Whether you’re buying or selling, timing and preparation are key. The house you saw today and want to “think about tonight”? Someone saw yesterday and decided to make an offer today. Let’s make sure next time, it’s your offer that gets accepted.