Choosing Your Agent Shouldn't Be About Who Promises the Highest Price

It’s easy to assume the best agent is the one who suggests the highest listing price. After all, everyone wants to sell for as much as possible. However, in today’s market, the agents who consistently achieve the best results aren’t the ones promising the biggest numbers; they’re the ones who know how to combine data, marketing, and strategy to get the strongest offers.

When an agent suggests a list price, it shouldn’t be about saying what sounds good to get the listing. It should be about studying the current competition, recent closings, buyer behavior, and how your home will stand out online.

Pricing too high from the start can actually work against a seller. Even if the home eventually sells, it often takes longer and invites more negotiation. Setting a price based on market data gives your home the best chance to attract strong buyers early. At the same time, your agent’s marketing and negotiation skills determine how well that opportunity converts into a successful sale.

Each home is unique, but the principles of market value are consistent: price, condition, and presentation. When all three align, homes still sell quickly and at top dollar, even in a changing market.

A skilled agent will focus on positioning your home correctly to sell. They’ll know how to reach the right buyers through targeted marketing, present your home to make a lasting impression, and negotiate confidently when the offers come in.

If you’re planning to sell, take time to compare not just the pricing opinions, but the full strategy:

• How was the recommended price determined?

• How will your home be marketed both online and locally?

• What’s the plan for tracking feedback and adjusting if needed?

• How does your agent’s communication and negotiation style fit your goals?

Choosing the right agent isn’t about who quotes the highest price; it’s about who brings the best plan, insight, and follow-through.

If you’d like an honest, data-driven market review for your home, one that factors in both the numbers and the strategy behind them, I’d be happy to help you understand where your property fits in today’s market.